Email Marketing Glossary A/B split: Refers to a test situation in which a list is split into two pieces with every other name being sent one specific creative, and vice versa. See also Nth name. Above the fold: The part of an email message or Web page ...
http://postmaster-blog.aol.com/2009/12/08/feedback-loops-de-mystified/ Feedback Loops De-MystifiedPosted Dec 8th 2009 12:40PM by Annalivia Ford We get a lot of questions about AOL spam complaints, what they are, what they mean, what they do, etc.
A...
Industry Associations and Government Agencies
Direct Marketing Association
Founded in 1917, the Direct Marketing Association (DMA) is today the
largest trade association for businesses interested in direct,
database, and interactiv...
http://blog.deliverability.com/2009/12/the-final-word-on-dkim-and-deliverability.html The Final Word on DKIM and DeliverabilityBy: J.D. Falk of Return Path
Seems like every week, I see another industry colleague asking for a
detailed list of how eac...
Question: What is not SPAM? Answer: Generally speaking there is no clear definition of black
and white of what can be considered Spam and what is not. However, when
you follow a few simple guidelines you will be able to devise a simple,
concise no...
Why am I getting "451 Message temporarily deferred" or "421 Message from x.x.x.x temporarily deferred" errors when sending mail to Yahoo!?For Yahoo Email helpIf you are seeing the error code "421 Message from x.x.x.x temporarily...
<!--
body {
font-family: Arial, Helvetica, sans-serif;
font-size: 12px;
line-height: 17px;
margin:0;
padding:0;
}
a {
color:#990000;
}
a:hover {
color:#990000;
}
#header {
width:100%;
height:85px;
background-col...
As a sender, what can I do to ensure that my email goes to the right folder? For Yahoo Mail HelpTo
ensure that your email gets delivered to the inbox, simply send emails
that users want. Our studies have indicated that when users see
messages misca...
